Proving that hair extensions are no longer just about length, Showpony’s new campaign accentuates that true beauty lies in diversity.
Be an individual, be natural, and be beautiful your way.
Shot in the beautiful seaside streets of Barcelona, the YOU campaign showcases hair extensions in a unique and innovative way, creating beautiful, effortless, natural looks.
Showpony Founder and Global CEO Stephanie Mason says the YOU campaign takes a direction different to anything the brand has ever done before.
“Today, there is so much pressure around what to be, what not to be, how to look, and how to act,” Stephanie said.
“The concept behind YOU is to encourage people all around the world to remain connected to their authentic selves. We believe true beauty lies in diversity.”
Showpony hair extensions offer a beautiful solution to everyday hair concerns with a variety of natural-looking colours, lengths, and application methods suited to people of all ages and hair types.
With a focus on being forward-thinking and progressive, Showpony is constantly working towards developing new approaches, ideas, and practices to drive the industry forward and improve sustainability.
“At Showpony, we’re transforming the perception of hair extensions to a more positive and accessible hair and beauty product that provides subtle enhancements to accentuate one’s natural beauty,” Stephanie said.
“You wouldn’t guess that the models are wearing hair extensions, which was the goal.
“We’re mindful of our impact and the personal role we play in people’s lives. And we’re empowering, providing the support, knowledge and products that help our customers, employees, and the industry to flourish.”
Showpony offers a unique blend of ethically sourced Remy A+ human hair, backed by a quality assurance process, premium colour selection, innovative consultation tools, knowledgeable marketing support, and world-class education programs.
The campaign was shot by internationally recognised fashion photographer Ezra Patchett, who is known for his ability to capture authentic and truthful emotions and deliver them beautifully through his images.
YOU launches today at 6pm AEST in over 20 countries across Australia, New Zealand, Europe, and the UK.
To watch the campaign video, click here.
Photography: Ezra Patchett
Video: Jota Lucas
Hair and Makeup: Noelia Corral
Styling: Marianne Krauss
To partner with Showpony and to browse the range of premium hair extensions, hair care, accessories, and education offerings,
click here or call +61 7 5522 0488.