SHOWPONY LAUNCHES NEW BRAND DOCUMENTARY WITH STEPHANIE MASON
From humble beginnings to an internationally recognised hair extension brand, Showpony surpasses 14 years of business and continues to turn heads in the industry.
The newly released brand documentary by Showpony takes viewers behind the scenes, diving into the real and honest truth of the 14-year journey to build a brand that is now revolutionising the way consumers and professionals view hair extensions.
To watch the full video, click here.
For Showpony Founder and Global CEO Stephanie Mason, making a difference in the industry and running a successful global brand was her dream from the very beginning.
Known for her unique ability to thrive under pressure, Stephanie spent the first few years of business travelling across Australia to build the business one salon relationship at a time.
With an unwavering focus on providing outstanding quality, expert education, conscious sustainability, and high-profile collaborations, Stephanie has pioneered Showpony to become a new movement in hair extensions and an essential tool of transformation in every salon business.
“This year has been huge for the company, and it feels like we are only just getting started, “Stephanie said.
“Since 2020, we’ve launched into 13 countries, introduced all-new 26” lengths in two different methods, expanded on our current collections with new colours and techniques, delivered many online and in-person education events, featured on international Fashion Week runways, it’s been non-stop and I’m so grateful.”
Showpony hair extensions offer a beautiful solution to everyday hair concerns with a variety of natural-looking colours, lengths, and application methods suited to people of all ages and hair types.
“For many years, it was difficult and there were many moments when I thought I was not going to get there. This brand documentary highlights where it all began, the ups and downs, and the hard work that goes on behind the scenes to create a premium product that I am now so proud to be sharing with the world.”
“As a model in my younger years, I became acutely aware of the lack of quality hair extension products available within the hair and beauty industry. A few synthetic clip-in and lower-grade human hair products were being produced, but most of these products were made from cheap materials and were difficult to blend naturally.”
Showpony offers a unique blend of ethically sourced Remy A+ human hair, backed by a quality assurance process, premium colour selection, innovative consultation tools, knowledgeable marketing support, and world-class education programs.
“Our goal is to continue to partner with salons and stylists around the world to help grow their own businesses, enhance their in-salon service offerings, and wow their clientele with incredible transformations using hair extensions,” Stephanie said.
“Yes, other hair extension brands are educating, but are they educating on how to grow your business, how to bring in repeat customers, how to have this as a service for a solution?
“We want to help salons empower their clients who struggle with thinning hair, hair loss due to illness, those who are allergic to the chemical in colour or merely want a change without the commitment of cutting or colouring – there’s a simple solution to it all, and that’s with hair extensions.”
The brand documentary highlights how the brand is forward-thinking and progressive, using new approaches, ideas, and practices to drive the industry forward while constantly working on new ways to improve sustainability.
“So many elements of what we’re doing are shaping what the future of the industry will be,” Stephanie said.
“The momentum that we have got now, and the response that we are seeing from stylists and their clients, it shows that what we are doing is truly making a difference.
“Our online community is now growing rapidly, with an engaged audience of over 100,000 followers across our global social media platforms and a new video series called ‘Salon Postcards’ which aims to connect and unite stylists around the globe with an inside look on interviews and industry events.”
The Showpony collection features four professional methods of hair extensions; weft, tape, mini micro bead, and skin weft, and two temporary methods; clip-ins and the 3in1 hair extension, accompanied by a range of specially formulated hair care products, professional tools, and accessories.
“We’re proud to be the first hair extension brand in the world to introduce beautifully boxed eco-friendly packaging while working towards eliminating any remaining packaging and products that are still in plastic - it’s a constant focus for us.”
Showpony is available in 20 countries, including Australia, New Zealand, the UK, and Europe, with many more exciting launches for 2023.
To become a Showpony partner and to browse the range of premium hair extensions, hair care, accessories, and education offerings, visit www.showponyaus.com.au or call +61 7 5522 0488 today.