On a mission to inspire, empower, and educate stylists and consumers around the world, Showpony is the solution-focused hair extension brand taking the industry by storm in 2023.

It’s been a whirlwind of a year already for Showpony hair extensions on a global scale, with the brand launching in a myriad of new countries across Europe including Switzerland, Sweden, Netherlands, and Greece just to name a few.

Now available in over 22 countries worldwide, the brand will soon be stepping into its biggest market yet with the launch of Showpony USA in May 2023.

Showpony is transforming the perception of hair extensions within the industry and in the minds of consumers to be a more accessible and sustainable hair product.

Showpony Global Master Extensionist Jake Williams is no stranger to stepping on the international stage, as he continues to travel across the UK and Europe to teach the latest innovations in hair extension education and techniques whilst inspiring salons, stylists, and distributors on the endless possibilities of hair extensions.

Recently, the Showpony team have delivered live hair extension education at some of the industry’s biggest trade events and fashion shows alongside influential hair stylists, brands and retailers. Highlights include CosmoProf Worldwide in Bologna (Italy), HairProf in Athens (Greece), Highlights Event in Stockholm (Sweden), imSalon Hair Show in Vienna (Austria), TOP HAIR in Germany, Melbourne Fashion Week (Australia) and more.

For the second consecutive year, Showpony was also spotted on the runway at Copenhagen Fashion Week. Showcasing sleek show-stopping length and the latest trends in styling with creative direction led by Kevin.Murphy SESSION.MASTER and long-time Showpony Ambassador Marianne Jensen. In case you missed it, check out the Copenhagen Fashion Week AW23 recap here.

Showpony Founder and Global CEO Stephanie Mason says the brand is focused on being inclusive, progressive, and using new approaches, ideas, and practices to drive the industry forward.

“We’re here to open your mind to the endless possibilities of hair extensions as a solution to hair concerns and issues, and to make the change in not only your salon business but in the lives of every client that sits in the chair.”

For more information and to become an authorised stockist, contact Showpony via email, phone 07 5522 0488 or visit