If there’s one thing that stood out in my recent chat with Kaitlyn Wagner, Owner & Director of L’Artiste Coiffeur Salon in Brisbane, it’s this: going grey isn’t a trend—it’s a powerful, growing movement. And as stylists, we’re in the perfect position to support it, creatively and commercially.
Kaitlyn knows this firsthand. After working in France for 12 years, followed by time in Germany and now Australia, she’s seen a major shift in how women view ageing and colour. During the COVID lockdowns, the movement toward natural beauty accelerated—and now more than ever, clients are ditching chemical colour and seeking a more authentic resolution.
Kaitlyn: “Women are contacting me from all over Australia looking for someone who can help them transition,” Kaitlyn said. “But it’s not one-size-fits-all. Every client’s grey journey is different. It takes real consultation, a bespoke approach, and strong colour knowledge.”
Did You Know?
💡 Around 70–75% of women dye their hair once they start going grey, especially in Western countries.
💡 But since 2020, there’s been a 30% increase in clients asking for grey blending or natural colour transitions.
💡 Grey hairs aren’t actually 'grey', there is no pigment! It’s the way they reflect light that makes them appear silver or white.
Q: What’s the biggest mistake people make when transitioning to grey?
Trying to do it all at once, or not planning it. It’s not one-size-fits-all. Some people need subtle lowlights, others need platinum tones or soft silvers. A good transition plan can take 3–6 months—but with the right tools (hello, Showpony 14'' Natural Grey Slimline Tapes!), you can instantly boost volume, length and skip the bleach.
Let’s Talk Solutions: Why Stylists are Loving Showpony’s 75% Natural Grey Slimline Tapes
In just 15 minutes, you can:
✅ Blend stubborn demarcation lines
✅ Add natural texture and fullness
✅ Skip harsh bleaching and over-processing
✅ Create a low-maintenance, high-impact result
Translation: More confidence for your client. More creativity (and income) for you.
These clients aren’t giving up on looking good. In fact, they’re investing more—in quality haircare, nourishing treatments, healthy hair growth, and now, in ethically sourced, natural grey extensions that do the work without the damage.
Q: Are these just for clients over 60?
"Not even close. My grey transition clients are in their 30s, 40s, and 50s. They want to look stylish, not tired. These women are modern, chic, and done with the pressure to cover up."
Final Word from Showpony HQ:
Grey is empowering, it’s a gorgeous hello to reinvention.
Extensions don’t just add length—they add confidence. They fill gaps, create shape, and allow for beautiful dimension while protecting the hair underneath.
This is a profitable, creative opportunity we can offer in under 30 minutes. A thoughtful consultation, artistic colour placement, and a few well-placed grey tapes can completely transform a look—and a mindset.
So next time you hear a client sigh, “I think I’m going grey…” Embrace it!
